Disneyland Notes
I admit it, I like Disneyland. Ben likes to run around like an insane person, and I appreciate highly engineered experiences. I thought I’d point out a couple of things that struck me the last time I was there.
These people are very sad- The Disney newlyweds are not uncommon. They are, however, tragically sad. Thank god they found each other. Now if only we could keep them from propagating…
This is brilliant- When I was in high school we had a class trip to Disneyland. It was one of those overnight events. The evening was notable on two fronts: gross misbehavior and the opening of the Indiana Jones ride. Let’s talk about the Indian Jones ride. While we waited in the two hour line, we all got special decoder cards. They associated to the hieroglyphics throughout the ride.
Here’s the crazy part. Do you remember the scene from “A Christmas Story” when he decodes the radio message and gets “Don’t forget to drink your Ovaltine”? These are exactly the same. AT&T was the launch partner for the ride. All of the script decodes to messages about choosing the right long distance provider.
The amazing bit is that when AT&T obviously didn’t renew the promotion agreement, Disneyland just stopped handing out the cards. They didn’t remove the ads from the ride. They just stopped having them be decodeable. So brilliant. I wonder if AT&T wanted to cut another check if they’d start passing them out again. Now that is a cool integrated marketing program.
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