Twitter marketing follow up: Some that does suck
The other day I wrote up a really positive marketing program I was on the receiving end of on Twitter (again, good job WubbzyJen). It seems that some of you were interested in the topic so here’s a little follow up.
This is my Twitter account. After I talked about the Wubbzy encounter I got a couple of new Twitter followers. The first was TwittMarketing. His bio:
Name Twit Marketing
Location California
Web http://tweetvirus.com
Bio Want your Tweets to go Viral? Click the link above to learn how.
This stuff makes me sad. Twitter is a slick communication vehicle. That always seems to drag in the exploiters. I don’t want my tweets to go viral. I certainly don’t want to get followed by random folks with Twitter bots. This is exactly the sort of behavior that forces folks to move their communications out of the public discourse and lock things down.
Another follower turned up about the same time. http://twitter.com/socialnetmarket Wow! Could this be true?!? “Major Web 2.0 training lauches Thrus Jan 22 2009. Private Invitation Only – tweet me up soon to get signed up” That sounds fantastic! I’m gonna get in on the ground floor.
Anyway, this is what it looks like when authentic communication starts to get undermined by profiteers. Believe me, I know a lot about how dangerous these guys can be to a community. They’re insidious not because they are flooding, but because they are attempting to proliferate the idea that lots of people should engage in this sort of behavior. Don’t get me wrong, most of the people who will buy and use this stuff are nice people just trying to make some extra cash. But when enough amateur marketeers get involved, the larger signal to noise ratio of the entire community can skew the wrong way.
Dang, I really liked Twitter…
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C’mon Steve, don’t give up on Twitter! There are those of us using it for good not evil! Even as marketers.
I worked very hard with the executive producers of Wow! Wow! Wubbzy!, Bolder Media, to create a real experience with @WubbzyJen. They are committed to keeping it real and learning from their viewers. And the community has truly embraced her. She has grown tremendously and is doing excellent work.
As with any medium, there will the opportunists who don’t get it, and then…
those who JUST DO.