<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>It&#039;s Steve (now in blog form) &#187; The brilliance of others</title>
	<atom:link href="http://itssteve.com/category/the-brilliance-of-others/feed/" rel="self" type="application/rss+xml" />
	<link>http://itssteve.com</link>
	<description>Science shanigans, Internet tomfoolery, and general rigmarole</description>
	<lastBuildDate>Fri, 22 Apr 2011 18:27:28 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>This is why we can&#8217;t have nice things</title>
		<link>http://itssteve.com/2010/08/22/this-is-why-we-cant-have-nice-things/</link>
		<comments>http://itssteve.com/2010/08/22/this-is-why-we-cant-have-nice-things/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 16:38:14 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=440</guid>
		<description><![CDATA[If you have kids you understand the real fragility of material things. Here&#8217;s a little site dedicated to the havoc kids can cause in your home. Yes, the pic is the unfortunate result of some kid attempting to send his toys to the great beyond. http://shitmykidsruined.com]]></description>
			<content:encoded><![CDATA[<p>If you have kids you understand the real fragility of material things.   Here&#8217;s a little site dedicated to the havoc kids can cause in your home.   Yes, the pic is the unfortunate result of some kid attempting to send his toys to the great beyond.</p>
<p><a rel="nofollow" href="http://shitmykidsruined.com" target="_blank">http://shitmykidsruined.com</a></p>
<p><img class="alignnone" src="http://26.media.tumblr.com/tumblr_l2jik2UEt11qbotufo1_500.jpg" alt="" width="500" height="395" /></p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2010/08/22/this-is-why-we-cant-have-nice-things/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World, meet Gravity.com</title>
		<link>http://itssteve.com/2009/12/16/world-meet-gravity-com/</link>
		<comments>http://itssteve.com/2009/12/16/world-meet-gravity-com/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 05:10:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Messed up fun]]></category>
		<category><![CDATA[Odd thoughts]]></category>
		<category><![CDATA[Science!]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[amazing]]></category>
		<category><![CDATA[Gravity]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=417</guid>
		<description><![CDATA[I can finally talk about what I&#8217;ve been working on.  Fortunately, my fearless Product Ninja Max wrote a great summary of the project on his blog.  I figure that since he works for me that it&#8217;s fine to crib it with attribution.  Check out the original post on 8bitkid.com. I know I’ve been off of [...]]]></description>
			<content:encoded><![CDATA[<p>I can finally talk about what I&#8217;ve been working on.  Fortunately, my fearless Product Ninja Max wrote a great summary of the project on his blog.  I figure that since he works for me that it&#8217;s fine to crib it with attribution.  Check out the original post on 8bitkid.com.</p>
<blockquote><p>I know I’ve been off of the radar since I left MySpace, and I’m happy to finally be able to talk about my newest project: <a href="http://www.gravity.com" target="_blank">gravity.com</a>.  We’re officially out of stealth now, and it is a great feeling to be able to now talk about something I have been pouring my heart and soul into over the past six months.  We’ve assembled an amazing <a href="http://www.gravity.com/about#team" target="_blank">team</a> here, and today we’re unveiling the site and the problem we are tackling.</p>
<p><a rel="lightbox[886]" href="http://www.8bitkid.com/files/2009/12/logo_text.jpg"><img class="alignnone size-medium wp-image-907" title="Gravity logo" src="http://www.8bitkid.com/files/2009/12/logo_text-500x257.jpg" alt="Gravity logo" width="500" height="257" /></a></p>
<p>The online conversation space has been historically undeserved, with outdated tools that create fragmented and unwieldy discussions.  Our mission is to help people engage in meaningful conversations about their passions.  Be it gadgets, cooking, Voltron, or whatever you may fancy, Gravity will provide users with a place to have discourse with other people who share their interests.  Traditional tools like forums, group email lists, and collaborative blogs haven’t offered users with simple, functional, and fun way to interact and share.  When we talk about what we’ve built, we like to describe it as a turn-based conversation site.  This isn’t about allowing for chatter, but instead about creating a destination where we provide a framework for people to better share and communicate.  We’re focused on building out the Interest Graph for the web to help people connect with their passions and discover people and topics that are personally relevant.  Additionally, we’re embracing the distributed nature of the web, current movements in open API’s and technology, and are looking at how we open up our technology while inter-operating with others.</p>
<p>Please check out this <a href="http://www.techcrunch.com/2009/12/16/exclusive-ex-myspace-execs-launch-gravity-into-private-beta/">TechCrunch post</a> that delves into more detail on the company and our mission, and be sure to follow us on Twitter at: <a href="http://www.twitter.com/gravity" target="_blank">@gravity</a>.  This is an exciting moment for me personally and professionally, and I can’t wait to share more about the project, and more importantly, give everyone a chance to play with the product and tell me what you think.</p>
<p><object style="width: 500px; height: 401px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="401" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/XdpwfaPcbyM&amp;hl=en_US&amp;fs=1&amp;rel=0" /><embed style="width: 500px; height: 401px;" type="application/x-shockwave-flash" width="500" height="401" src="http://www.youtube.com/v/XdpwfaPcbyM&amp;hl=en_US&amp;fs=1&amp;rel=0"></embed></object></p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/12/16/world-meet-gravity-com/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Duck tales</title>
		<link>http://itssteve.com/2009/11/16/duck-tales/</link>
		<comments>http://itssteve.com/2009/11/16/duck-tales/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:03:28 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Messed up fun]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Kunal]]></category>
		<category><![CDATA[wedding ducks]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=413</guid>
		<description><![CDATA[Kunal and I have been working on a little woodwork project lately.  I was going to post about it eventually but he beat me to it (so it&#8217;s like that, is it?).  So rather than write something original I&#8217;m just going to hijack his post.  Originally posted on Kunal&#8217;s blog here. The duck tale One [...]]]></description>
			<content:encoded><![CDATA[<p><em>Kunal and I have been working on a little woodwork project lately.  I was going to post about it eventually but he beat me to it (so it&#8217;s like that, is it?).  So rather than write something original I&#8217;m just going to hijack his post.  Originally posted on <a href="http://www.whatspop.com/entry/the-duck-tale">Kunal&#8217;s blog here</a>.</em></p>
<h2 style="margin-top: 1.5em; margin-right: 0px; margin-bottom: 0.25em; margin-left: 0px; color: #444444; font-family: helvetica, 'helvetica neue', arial, verdana, sans-serif; padding: 0px;"><a style="color: #245476; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.whatspop.com/entry/the-duck-tale">The duck tale</a></h2>
<p>One of my college roomates is getting married next month in Phuket, Thailand. As a gift to him and his wife, I&#8217;ve designed, fabricated, and painted a pair of stylized Korean wedding ducks. Before I jump into the details, I have to give a big thanks to <a href="http://itssteve.com">Steve</a> for providing the idea, guidance and resources that were necessary to achieve a tangible outcome.</p>
<p>So why Korean wedding ducks? Apparently it is a Korean tradition to give a pair of ducks as a wedding gift. Aside from being cute decorations, the ducks are a way to visualize the current state of a relationship: a happy couple points their ducks face to face while a not-so-happycouple points their ducks away. There are some <a href="http://www.korean-arts.com/dolls_figurines/wood_and_stoneware/mini_colored_wedding_duck_set.htm">pretty</a> <a href="http://www.korean-arts.com/dolls_figurines/wood_and_stoneware/ta-won_wedding_duck_set.htm">intense</a> <a href="http://farm1.static.flickr.com/166/402234430_6418eba7b6.jpg">ducks</a> out there.</p>
<p>The process got started two weeks ago when Steve and I picked up a band saw from Westwood. Look how happy he is:</p>
<p><img src="http://farm3.static.flickr.com/2491/4107594600_1dbaf9e306.jpg" alt="" width="345" /></p>
<p>Three days later, I met up at Steve&#8217;s place to learn the fine art of band sawing and earn my woodworking badge. Here is a shot of Steve showing me the ropes:</p>
<p><img src="http://farm3.static.flickr.com/2579/4106829129_eb231a4751_b.jpg" alt="" width="502" height="377" /></p>
<p>Band saw, meet wood. Wood, meet band saw.</p>
<p><img src="http://farm3.static.flickr.com/2682/4106828727_23f11074ce_b.jpg" alt="" width="430" height="323" /></p>
<p>Steve&#8217;s ducks are on the left and mine are on the right. We proceeded to smooth the corners and faces with a Dremel and fine sand paper. Here is what the ducks looked like post-sanding:</p>
<p><img src="http://farm3.static.flickr.com/2624/4106828161_0e7213e5cf.jpg" alt="" width="345" /></p>
<p>We proceeded to stain the ducks and let them sit overnight in Steve&#8217;s garage:</p>
<p><img src="http://farm3.static.flickr.com/2545/4107592384_0fe37448c5_b.jpg" alt="" width="430" height="323" /></p>
<p>Four days later, I met back up at Steve&#8217;s place and saw the dried ducks in all their glory:</p>
<p><img src="http://farm3.static.flickr.com/2606/4106827041_871c5169a6_b.jpg" alt="" width="430" height="323" /></p>
<p>Fast forward to this morning when I decided to paint the ducks with acrylics:</p>
<p><img src="http://farm3.static.flickr.com/2757/4106826503_184a37119a_b.jpg" alt="" width="430" height="323" /></p>
<p>I ended up mixing white, orange, and light pink and went to town on the ducks:</p>
<p><img src="http://farm3.static.flickr.com/2690/4107590710_1966c7acba.jpg" alt="" width="345" /><br />
<img src="http://farm3.static.flickr.com/2558/4106825195_14110f8be2.jpg" alt="" width="345" /></p>
<p>I then went ahead and mixed orange and pink together to create some highlights and stripes:</p>
<p><img src="http://farm3.static.flickr.com/2634/4106824617_72c1d1bddc.jpg" alt="" width="345" /><br />
<img src="http://farm3.static.flickr.com/2684/4106823931_2ae1a66f39.jpg" alt="" width="345" /></p>
<p>Here is a top down shot:</p>
<p><img src="http://farm3.static.flickr.com/2624/4107587738_e4678392ea.jpg" alt="" width="345" /></p>
<p>Here is another shot showing the patterns from the other side:</p>
<p><img src="http://farm3.static.flickr.com/2739/4106822413_062e1db5da_b.jpg" alt="" width="430" height="323" /></p>
<p>Making these ducks made me realize how out of touch I am when it comes to working with wood and fabrication in general. Overall, this was an amazing experience to attempt a radically different project. I hope the couple keeps their ducks endlessly pointed at each other.</p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/11/16/duck-tales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wings with a side of suicide?!? Oh boy!</title>
		<link>http://itssteve.com/2009/10/05/wings-with-a-side-of-suicide-oh-boy/</link>
		<comments>http://itssteve.com/2009/10/05/wings-with-a-side-of-suicide-oh-boy/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:49:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Messed up fun]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[suicide]]></category>
		<category><![CDATA[wings]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=401</guid>
		<description><![CDATA[I&#8217;m not sure what this joint is trying to sell me on.  I like hot wings as much as the next guy, but is suicide really a good upsell?  How about a free drink or some fries? That would be nicer than euthanasia I think.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not sure what this joint is trying to sell me on.  I like hot wings as much as the next guy, but is suicide really a good upsell?  How about a free drink or some fries? That would be nicer than euthanasia I think.</p>
<p><a href="http://www.flickr.com/photos/itssteve/3983989511/"><img class="alignnone" src="http://farm3.static.flickr.com/2522/3983989511_f11146cba1_m.jpg" alt="" width="240" height="180" /></a> <a href="http://www.flickr.com/photos/itssteve/3984751280/"><img class="alignnone" src="http://farm3.static.flickr.com/2438/3984751280_b8d7dcf6bf_m.jpg" alt="" width="240" height="180" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/10/05/wings-with-a-side-of-suicide-oh-boy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One man really can make a difference</title>
		<link>http://itssteve.com/2009/10/04/one-man-really-can-make-a-difference/</link>
		<comments>http://itssteve.com/2009/10/04/one-man-really-can-make-a-difference/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 19:04:26 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Science!]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[CFC]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[gasoline]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[Midgley]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=382</guid>
		<description><![CDATA[I admit it, there are times when I wonder if the things I do will have any lasting impact on the world.  Can I, as an individual, really make any sort of meaningful difference?  Well, ladies and gentlemen, I have been been inspired.  Allow me to introduce you  to Thomas Midgley, Jr. Midgley was an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://3.bp.blogspot.com/_iLSmTPwJGZY/SbKrNlEAacI/AAAAAAAAIxE/-5UOSYbJzGQ/s400/4.jpg" alt="" width="300" height="300" />I admit it, there are times when I wonder if the things I do will have any lasting impact on the world.  Can I, as an individual, really make any sort of meaningful difference?  Well, ladies and gentlemen, I have been been inspired.  Allow me to introduce you  to Thomas Midgley, Jr.</p>
<p>Midgley was an inventor.  Celebrated in his lifetime, he died with over a hundred patents and accolades from his peers.  He also singlehandedly jacked the environment six ways to Sunday.  Midgely became a household name for solving engine knock  by adding lead to gasoline.  His tireless efforts to show how safe high lead levels could be, despite the numerous deaths from lead poisoning in refineries, legitimized the process and landed him only briefly incapacitated for lead poisoning (he publicly demonstrated the safety of lead by running his hands through a lead solution and nearly died after the press had gone home).</p>
<p>Now, the wide dispersal of lead throughout the environment for the next several decades is quite a legacy, but Midgely would not simply fade into obscurity.  Remember that hole in the ozone from all of the Freon and CFC&#8217;s?  Well Midgely is up in heaven right now looking down at you through it.  He invented those too.  Yup, the lead in the gasoline guy is also the CFC guy.</p>
<p>On an interesting note, in his later life he contracted polio.  In designing an elaborate system of pulleys to help get himself out of bed, he became tangled and was strangled (the whereabouts of Captain Planet cannot be accounted for that day).</p>
<p>So the next time you run into someone going insane because their well was a little too close to leaky gas tanks, or you see a polar bear who misses the snow, remember one man really can make a difference.</p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/10/04/one-man-really-can-make-a-difference/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Aardvark Returns</title>
		<link>http://itssteve.com/2009/09/24/aardvark-returns/</link>
		<comments>http://itssteve.com/2009/09/24/aardvark-returns/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:20:46 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[The brilliance of others]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=384</guid>
		<description><![CDATA[I previously covered my fascination with Aardvark, the fancy question and answer service.  Today I got a question that, despite all of the obviousness of the answer, I&#8217;m not gonna touch with a ten foot pole. (From Brianna B./19/F/Wilkes-Barre,PA &#8212; 10 minutes ago &#8212; sent via iPhone) **dating** My boyfriend and I just started dating [...]]]></description>
			<content:encoded><![CDATA[<p>I <a href="http://itssteve.com/2009/07/08/aardvark/">previously covered</a> my fascination with Aardvark, the fancy question and answer service.  Today I got a question that, despite all of the obviousness of the answer, I&#8217;m not gonna touch with a ten foot pole.</p>
<blockquote>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">(From Brianna B./19/F/Wilkes-Barre,PA &#8212; 10 minutes ago &#8212; sent via iPhone)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">**dating**</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">My boyfriend and I just started dating a month ago and all we seem to do is watch movies and go for a coffee. Any suggestions on what we could do before we become boring?  (Kingston, PA)</div>
<blockquote><p>(From *******/19/F/*****,PA &#8212; 10 minutes ago &#8212; sent via iPhone)</p></blockquote>
<blockquote><p>topic:  **dating**</p></blockquote>
<blockquote><p>My boyfriend and I just started dating a month ago and all we seem to do is watch movies and go for a coffee. Any suggestions on what we could do before we become boring?  (******, PA)</p></blockquote>
</blockquote>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/09/24/aardvark-returns/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vintage space travel posters</title>
		<link>http://itssteve.com/2009/02/03/vintage-space-travel-posters/</link>
		<comments>http://itssteve.com/2009/02/03/vintage-space-travel-posters/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:44:59 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Science!]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[Steve Thomas]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=264</guid>
		<description><![CDATA[I&#8217;m a big fan of vintage travel posters, sci-fi, and space travel.  Steve Thomas has brilliantly combined all of the above into something I know I&#8217;m going to end up ordering.  Check out his collection.  I think I&#8217;m going to get the Shanghai poster first.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m a big fan of vintage travel posters, sci-fi, and space travel.  Steve Thomas has brilliantly combined all of the above into something I know I&#8217;m going to end up ordering.  Check out <a href="http://www.zazzle.com/stevethomas">his collection</a>.  I think I&#8217;m going to get the Shanghai poster first.</p>
<p><a href="http://www.zazzle.com/worlds_fair_shanghai_print-228962239632067504"><img class="alignnone" src="http://rlv.zcache.com/worlds_fair_shanghai_print-p228962239632067504ylmj_400.jpg" alt="" width="400" height="400" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/02/03/vintage-space-travel-posters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holy moly, Twitter marketing that doesn&#8217;t suck!</title>
		<link>http://itssteve.com/2009/01/21/holy-moly-twitter-marketing-that-doesnt-suck/</link>
		<comments>http://itssteve.com/2009/01/21/holy-moly-twitter-marketing-that-doesnt-suck/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 16:10:38 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wubbzy]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=255</guid>
		<description><![CDATA[I really can&#8217;t believe it. Yesterday I was on the receiving end of a marketing ploy on Twitter that was well conceived. I know, it sort of freaked me out too. Most marketeers don&#8217;t understand the social space. I don&#8217;t want your brand to randomly hassle me. I don&#8217;t want a generic friend request from [...]]]></description>
			<content:encoded><![CDATA[<p>I really can&#8217;t believe it.  Yesterday I was on the receiving end of a marketing ploy on Twitter that was well conceived.  I know, it sort of freaked me out too.  Most marketeers don&#8217;t understand the social space.  I don&#8217;t want your brand to randomly hassle me.  I don&#8217;t want a generic friend request from your crispy fried chicken/fancy new car/extreme type soda.  If I seek out a brand that&#8217;s one thing, but intrusive outreach makes me want to flame them.</p>
<p>Anyway, <a href="http://www.twitter.com/stevepearman">this is my Twitter</a>.  I updated my status to &#8220;can&#8217;t help but wonder why Wow Wow Wubbzy is so great.&#8221;  If you haven&#8217;t seen Wow Wow Wubbzy I would strongly recommend it.  It&#8217;s sort of like Japanimation and Rainbow Bright had a kid who takes a tremendous amount of ecstasy.  Ben loves it.  There&#8217;s a good chance I&#8217;d watch it after a couple of cocktails even if I didn&#8217;t have a kid.  Then next morning I had some one new following me on Twitter: <a href="http://twitter.com/WubbzyJen">WubbzyJen</a>. </p>
<p>The first thing you always do when someone follows you is to check them out.  Her bio:</p>
<blockquote><p><span class="label"><em>Bio</em></span><em> </em><span class="bio"><em>Hi, my name is Jennifer! I work with Wubbzy and would love to talk. Feel free to tweet me with any questions or comments about anything Wubbzy.</em></span><em><br />
</em></p></blockquote>
<p>Her Twitter profile also had a link to the official <a href="http://wubby.typepad.com/wubby/">Wubbzy blog</a>.  Somebody at Nick Jr. in the illustrious Wubbzy division gets how to do this stuff.  Some important rules were followed:</p>
<ol>
<li><strong>Social marketing requires laser beams, not shotguns</strong> &#8211; I got hit up because I&#8217;d mentioned Wubbzy already.  They pre-qualified that I might be receptive before the targeted me.</li>
<li><strong>Take the light touch approach</strong> &#8211; The wrong thing to do in this scenario would have been to shoot a direct message over with something like &#8220;Hey! YOU LIKE WUBBZY! YOU SHOULD FOLLOW US ON TWITTER BECAUSE WE&#8217;RE MARKETING AND IT WILL BE COOL AND <strong>EXTREME</strong> AND [insert additional buzz words here]!!&#8221;  They only followed me which is as light as it gets on Twitter</li>
<li><strong>Use people</strong> &#8211; The Twitter account was for some staffer named Jen, not for the show itself.  That makes me way less likely to get pissed off since people connection is the model that we generally adhere to in the Twitter format.</li>
<li><strong>Engage with me, don&#8217;t market at me</strong> &#8211; Clearly they wanted me to end up on the Wubbzy blog.  But they resisted the temptation to have every Tweet be a demand to visit.  They stuck with the common practice of linking to it only from the home page and focusing the Tweets on actual communication with fans.</li>
</ol>
<p>So there you go.  Marketing on a social platform that doesn&#8217;t suck.  Now here&#8217;s some Wubbzy to soothe your brain.</p>
<p><embed src="http://www.youtube.com/v/X_TwpeJpFRQ&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/01/21/holy-moly-twitter-marketing-that-doesnt-suck/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Feel the synergy!</title>
		<link>http://itssteve.com/2009/01/02/feel-the-synergy/</link>
		<comments>http://itssteve.com/2009/01/02/feel-the-synergy/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 20:45:50 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[Blatant]]></category>
		<category><![CDATA[pandering]]></category>

		<guid isPermaLink="false">http://itssteve.com/?p=239</guid>
		<description><![CDATA[Wiley and I have undertaken an attempt to catalog the useless web junk that makes us giggle like Japanese school girls.  This would be an excellent time for you to get in on the ground floor of this thing (we only have three readers at this point and are unsure whether it&#8217;s counting us). www.pleasewashhands.com]]></description>
			<content:encoded><![CDATA[<p>Wiley and I have undertaken an attempt to catalog the useless web junk that makes us giggle like Japanese school girls.  This would be an excellent time for you to get in on the ground floor of this thing (we only have three readers at this point and are unsure whether it&#8217;s counting us).</p>
<p><a href="http://www.pleasewashhands.com">www.pleasewashhands.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2009/01/02/feel-the-synergy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why is my poop green?</title>
		<link>http://itssteve.com/2008/12/20/why-is-my-poop-green/</link>
		<comments>http://itssteve.com/2008/12/20/why-is-my-poop-green/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 15:34:10 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Science!]]></category>
		<category><![CDATA[The brilliance of others]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[poop]]></category>

		<guid isPermaLink="false">http://itssteve.com/2008/12/20/why-is-my-poop-green/</guid>
		<description><![CDATA[The web is full of rabbit holes and this is one of the weirder ones I&#8217;ve come across in a while.  Here&#8217;s the process.  Try it at home! 1) Go google.com 2) Type in &#8220;Why is&#8221; but don&#8217;t hit the search button.  This will generate a set of suggested searches based on popularity of searching [...]]]></description>
			<content:encoded><![CDATA[<p>The web is full of rabbit holes and this is one of the weirder ones I&#8217;ve come across in a while.  Here&#8217;s the process.  Try it at home!</p>
<p>1) Go <a href="http://www.google.com">google.com</a><br />
2) Type in &#8220;Why is&#8221; but don&#8217;t hit the search button.  This will generate a set of suggested searches based on popularity of searching on google. This is where things get crazy.  The third most popular search term is &#8220;Why is my poop green&#8221;.  Seriously.  Here&#8217;s a screen shot.</p>
<p><a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&amp;friendID=6074403&amp;albumID=1262639&amp;imageID=54772304"><img style="margin: 5px; border: 0px initial initial;" src="http://c3.ac-images.myspacecdn.com/images02/37/l_2d3846b758344fc394c5718ec6b4170a.png" border="0" alt="" width="363" height="237" /></a></p>
<p><a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&amp;friendID=6074403&amp;albumID=1262639&amp;imageID=54772304"></a>3) So I had to check out what sort of magnificence waited behind the &#8220;why is my poop green&#8221; search. <br />
<a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&amp;friendID=6074403&amp;albumID=1262639&amp;imageID=54772307"><img class="alignnone" style="margin: 5px; border: 0px initial initial;" src="http://c1.ac-images.myspacecdn.com/images02/50/l_92d4236a82444b79ba18ddc1b28bd314.png" border="0" alt="" width="336" height="96" /></a></p>
<p><a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&amp;friendID=6074403&amp;albumID=1262639&amp;imageID=54772307"></a><br />
4) PoopReport.com?!?! Your one stop source for stories of unbelievable poops and, something new to me, &#8220;poop terrorism&#8221;. Behold the glory of their logo.<br />
<a href="http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&amp;friendID=6074403&amp;albumID=1262639&amp;imageID=54772308"><img style="margin: 5px" src="http://c1.ac-images.myspacecdn.com/images02/54/m_0f562d0ade1c49f19d254e2eb9916318.png" border="0" alt="" width="147" height="128" /></a></p>
<p>Thank you google for broadening horizons.</p>
]]></content:encoded>
			<wfw:commentRss>http://itssteve.com/2008/12/20/why-is-my-poop-green/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

